What is GEO and why does it matter?
GEO stands for Generative Engine Optimisation — the practice of making your web pages more likely to be cited, referenced, and quoted by AI search engines like ChatGPT, Perplexity, Gemini, and Claude.
Traditional SEO focuses on ranking in Google's blue links. GEO focuses on a different question: when someone asks an AI engine a question relevant to your business, does the AI cite your page as a source — or your competitor's?
AI engines don't rank pages by popularity alone. They look for pages that are clear, credible, well-structured, and evidence-backed. A page that scores well for GEO is one the AI can confidently extract an answer from and attribute to your brand.
AI-powered search is growing rapidly. Millions of users now get answers directly from AI engines without clicking traditional search results. If your pages aren't optimised for AI citation, you're invisible in this channel — even if you rank well on Google.
The good news: GEO improvements often also improve traditional SEO — clearer structure, better evidence, and stronger E-E-A-T signals benefit both.
How to analyze a page
You have two ways to analyze any page. Use URL analysis when the page is publicly accessible. Use HTML paste when the URL method fails or for pages behind authentication.
Type or paste the full page URL into the top field and click Analyze. Best for quick audits of public pages.
Use this when the URL method fails, or for pages behind logins and staging environments. Works on every page.
- The HTML paste method works on every page regardless of how the site is configured — including pages behind logins, staging environments, and sites that block crawlers.
- You can analyze competitor pages the same way — just open their source and paste it.
- Run the analysis before publishing while you can still make changes easily.
Reading your results
After analysis, results are organized into collapsible sections. Here's what each one means:
Score breakdown explained
The overall GEO score is a weighted average across four categories. Here's what each one measures:
Score ranges:
How page types affect scoring
The analyzer automatically detects what type of page you're analyzing and adjusts the scoring accordingly. This means checks that don't apply to your page type won't hurt your score.
For example: a product page is not expected to have an author byline or publication date — those checks are marked N/A. A blog post, on the other hand, is held to a higher standard on authorship and cited sources.
- Detection uses URL structure first — path segments like
/blog/,/docs/,/pricing/are the most reliable signal. - If the URL gives no clear signal, DOM structure is used — presence of article elements, author fields, code blocks, CTA language, pricing text, etc.
- If detection is not confident enough, the page is scored as "General" with standard weights applied to all checks.
Using the report as a resource for AI writing
The downloaded report is not just for auditing — it's a powerful input for AI writing tools like ChatGPT, Gemini, or Claude when you're creating or improving content.
When you download the GEO report and feed it to an AI writing tool, the AI can see exactly what the page currently lacks — missing proof points, weak opening paragraphs, unverified claims, absent FAQ sections — and write improvements that directly address those gaps.
This turns a content improvement task that would normally require manual analysis and briefing into a two-step workflow: run the analyzer, hand the report to the AI.
- Quote Simulation — share this with your AI writer and ask it to write more sentences in the style of the top-scoring quote candidates. Short, factual, self-contained.
- Claims and Proof — for each "weak" claim flagged, ask the AI to suggest what evidence or data would back it up, then go find that evidence and add it.
- Page Clarity fails — paste the failing signals into your AI tool and ask it to rewrite the opening paragraph so it clearly states what the page is, who it's for, and what outcome it delivers.
- Action Plan — treat it as your content brief. Feed the high-impact items to the AI one at a time for focused, targeted improvements.
Tips for teams
Run the analyzer on every page before it goes live. Make it part of the final review checklist alongside SEO and proofreading. A 5-minute analysis before publishing is far easier than retrofitting a live page.
The action plan is ordered by priority. Don't try to fix everything at once. Resolve all High Impact issues first — these typically move the score by 10–20 points on their own.
Download the report after each analysis and save it with the date in the filename. This gives you a record of GEO progress per page over time — useful for reporting to stakeholders.
Open a competitor's page, copy the HTML source, and paste it into the analyzer. You'll see exactly where they score well and where their gaps are — useful for identifying content opportunities.
The three things that move blog scores the most: a named author with credentials, a visible publication date, and at least 3 outbound links to credible sources. Make these standard in your blog template.
Focus on proof ratio — the percentage of claims backed by evidence. Generic claims like "enterprise-grade" or "industry-leading" hurt your score. Replace them with specific, verifiable statements backed by data or customer examples.
Common questions
Check the Action Plan — it's usually one or two high-impact gaps pulling the score down significantly. The most common culprits are missing FAQ schema, no author attribution on blog content, sentences that are too long for AI extraction, and claims without supporting evidence.
The tool detected your page type and suppressed checks that aren't relevant. For example, a pricing page won't be penalised for missing an author byline. N/A checks don't count for or against your score.
Use the HTML paste method instead. It works on every page regardless of how the site is configured — including sites that block external crawlers. Most enterprise and CMS-hosted sites fall into this category.
No — it significantly improves the likelihood. Actual citation also depends on query match (whether someone asks something relevant to your page), competition (what other pages exist on the same topic), and freshness. The score reflects what you can control on the page itself.
After any significant content update, after adding schema markup, or after publishing new supporting content that links to the page. For high-priority pages, a monthly check is reasonable.
Yes — many GEO improvements directly improve traditional SEO signals too. Better structure, stronger E-E-A-T signals, clearer headings, and added FAQ schema all help with Google as well as AI engines.
Yes — the downloaded report is a standalone HTML file that works in any browser with no internet connection required. You can share it directly, attach it to emails, or save it to a shared drive.
GEO Analyzer · AI Citation Optimizer
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